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PS3 outsells Wii in Japan

by Lynn Little

Marketing research company Enterbrain is reporting that the PlayStation 3 outsold the Nintendo Wii in Japan. In the four weeks ending Nov. 25, Sony Corp. sold 183,217 PS3s in Japan, while Nintendo sold 159,193 Wii consoles. Nice holiday news indeed for Sony.

ps3.jpg

With a price drop plus a new, low price 40GB version of the PS3, the PS3 has been selling well this holiday season. The PS3 has struggled to find its place and has been overcast by the lower-priced Nintendo Wii and even the lower-priced, older Xbox 360. But things seem to be turning around for Sony. The PS2 was such a dominant console in the market that I’m sure it’s been disheartening to Sony to see the next gen struggle to find footing in the marketplace. It seems they are finally learning what consumers want: an affordable console. The PS3 is slick, delivers great graphics and game play, but with a higher price has been unattainable for many.

The Nintendo Wii hasn’t had to make any price adjustments since release dates and has done extremely well. Production has been increased at least three times, and Nintendo is still not able to meet the holiday demands. The PS3 and Xbox 360 might have more bells and whistles when it comes to hardware, there’s no denying that the Wii appeals to both gamers and non-gamers alike. I’m sure Nintendo isn’t too worried about being outsold by Sony this time. If it becomes the norm, then it will be interesting to see if Nintendo drops the price on the Wii in response.

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Posted in News on December 3rd, 2007

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